Citation

Phillips V. Stud. Conflict Terrorism 2017; 40(9): 731-757.

Copyright

(Copyright © 2017, Informa - Taylor and Francis Group)

DOI

10.1080/1057610X.2016.1236571

PMID

unavailable

Abstract

To understand the Islamic State's strategy, we have to look at the way the group twins Maoist and post-Maoist strategies, previously considered strategically incompatible. By establishing a state that it claims to embody the Caliphate, it not only gains revenue and resources, but also generates a seductive "brand" with a compelling message that it "sells" via the Internet. This brand, based on Propaganda of the Deed, synergizes its physical and digital activities to create a virtuous circle that is very close to being self-sustaining. As such it represents a new insurgent model that corroborates the News Wars thesis.

Language: en