Citation

Davis B, Jansen C. J. Ethn. Subst. Abuse 2019; ePub(ePub): 1-19.

Affiliation

Language Centre , Stellenbosch University , Stellenbosch , South Africa.

Copyright

(Copyright © 2019, Informa - Taylor and Francis Group)

DOI

10.1080/15332640.2019.1568335

PMID

30795718

Abstract

This study evaluated the effects of a health-related fotonovela about crystal meth (S-methamphetamine hydrochloride) among "Colored" people (an ethnic label for people of mixed race) in the Western Cape province of South Africa. Crystal meth use is most common among Colored people in this province and it is considered a major social problem. The fotonovela was compared to a no-message control group and a traditional brochure in a randomized controlled trial (N = 303). The fotonovela outperformed the control condition for knowledge level and it outperformed the traditional brochure on intention toward starting conversations about crystal meth. Especially readers with relatively low levels of education clearly preferred the fotonovela over the traditional brochure.

Language: en

Keywords

Fotonovelas; S-methamphetamine hydrochloride; crystal meth; entertainment-education; health messages