Citation

Ma L, Zhang X, Ding X, Wang G. Transp. Res. F Traffic Psychol. Behav. 2019; 66: 459-470.

Copyright

(Copyright © 2019, Elsevier Publishing)

DOI

10.1016/j.trf.2019.09.021

PMID

unavailable

Abstract

The rise of ride-hailing services has been phenomenal in China. However, few studies have explored the links between users' perceptions of risk and their intention to discontinue using a ride-hailing services. Here we report on the development of an integrated model to investigate how perceptions of risk play into a person's decision to stop using a particular ride-hailing service--taking the Chinese company, DiDi Chuxing as a working example. An online survey of 443 users was conducted and the results were subjected to data analysis. The highlights are: (1) users' perception of physical risk is the most important factor negatively affecting users' trust in drivers; (2) users' trust in drivers has a positive effect on users' trust in the ride service platform and their attitude towards the platform; users' trust in the platform positively affects their attitude towards the platform; (3) users' trust in the platform and attitude towards it negatively affects their intention to discontinue using the service; (4) sex, age, and income differences have significant effects on users' risk perception, trust and intention to discontinue use. The theoretical and practical implications of our results are also discussed.

Language: en

Keywords

Attitude toward platform; Discontinue usage intention; Perceived risk; Trust in driver; Trust in platform