Citation

Lin SW, Hsu SY, Ho JL, Lai MY. Front. Psychol. 2020; 11: e407.

Affiliation

Department of Leisure Regimen Management, Tainan University of Technology, Tainan, Taiwan.

Copyright

(Copyright © 2020, Frontiers Research Foundation)

DOI

10.3389/fpsyg.2020.00407

PMID

32328004

PMCID

PMC7160323

Abstract

This research centers on the behavioral tendency of the middle-aged and seniors in bicycle tourism at environmentally protected scenic areas and its relevant influence factors. The theory of planned behavior (TPB) is adopted as the basis of this study. The middle-aged and seniors are the subjects of this research. A questionnaire survey is conducted at environmentally protected national scenic areas in Taiwan. A total of 230 samples are drawn with a random sampling method, and 210 are valid. The findings indicate two things. First, when applying the TPB to different fields of the study, the level of predictability may vary. Another finding is that subjective norm shows a higher level of susceptibility to sport habit and predictability to behavioral intention than the other two constructs. With an empirical analysis, the study is able to provide middle-aged and senior participants and sport administration authorities with relevant suggestions for reference at the end of this paper.

Copyright © 2020 Lin, Hsu, Ho and Lai.

Language: en

Keywords

attitude; behavioral intention; national scenic area; perceived behavioral control; sport habit; subjective norm; theory of planned behavior