Citation

Kruglova A. Stud. Conflict Terrorism 2021; 44(2): 115-137.

Copyright

(Copyright © 2021, Informa - Taylor and Francis Group)

DOI

10.1080/1057610X.2020.1799519

PMID

unavailable

Abstract

This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group's social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits' emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group's success in promoting its ideas.

Language: en