Citation

Sternberg N, Luria R, Sheppes G. Psychol. Sci. 2021; ePub(ePub): ePub.

Copyright

(Copyright © 2021, Association for Psychological Science, Publisher John Wiley and Sons)

DOI

10.1177/09567976211001316

PMID

unavailable

Abstract

Individuals sometimes use social media instead of sleeping or while driving. This fact raises the crucial need for-and challenge of-successfully self-regulating potent social-media temptations. To date, however, empirical evidence showing whether social-media temptations can be self-regulated and how self-regulation can be achieved remains scarce. Accordingly, the present within-participants study (N = 30 adults) provided causal evidence for self-regulation of social-media content and identified a potential underlying neural mechanism. We tested the premise that successful self-regulation requires limiting the mental representation of temptations in working memory. Specifically, we showed that loading working memory with neutral contents via attentional distraction, relative to passively watching tempting social-media stimuli, resulted in reduced self-reported desire to use social media, reduced initial attention allocation toward social-media stimuli (reduced late-positive-potential amplitudes), and reduced online representation of social-media stimuli in working memory (reduced contralateral-delay-activity amplitudes). These results have important implications for successfully navigating a social-media-saturated environment.

Language: en

Keywords

social media; self-regulation; attentional distraction; desire; open data; working memory