Citation

Pan M, Ryan A. Proc. Hum. Factors Ergon. Soc. Annu. Meet. 2022; 66(1): 330-334.

Copyright

(Copyright © 2022, Human Factors and Ergonomics Society, Publisher SAGE Publishing)

DOI

10.1177/1071181322661088

PMID

unavailable

Abstract

Transportation mode shift programs do not target specific individuals. Therefore, they are less effective in terms of facilitating mode shifts among existing single-occupancy vehicle (SOV) users. Through a widespread survey-based approach, this proposal compared the demographic and location characteristics of those whose best and second-best mobility option is public transit, micromobility, and carpool and evaluate how likely existing SOV users will shift to the more sustainable mobility options. The demographics and location patterns of the carpool nudgeable audience were found to be substantially different from existing carpool users, implying a lower likelihood for them to shift mode. The results can be used by state and regional agencies with sustainability goals to develop more targeted and effective mode shift programs.

Language: en