Citation

Graham CJ. BMJ 2023; 380: p161.

Copyright

(Copyright © 2023, BMJ Publishing Group)

DOI

10.1136/bmj.p161

PMID

36702488

Abstract

The reach of alcohol sports marketing is huge.1 The 2018 FIFA World Cup, for example, delivered several billion branded alcohol impressions to UK viewers, including several hundred million to children.2 Worryingly, exposure to alcohol sports sponsorship is associated with alcohol consumption in children.3 Alcohol marketing also poses a risk to recovery from alcohol problems.4

The UK has a self-regulatory (alcohol industry led) approach to alcohol marketing, which undermines public health, as alcohol sponsors seek …

Language: en

Keywords

Humans; Marketing; Scotland; *Sports; Alcohol Drinking/epidemiology/prevention & control