Citation

Kim J, Lee B. Travel Behav. Soc. 2023; 30: 249-261.

Copyright

(Copyright © 2023, Elsevier Publishing)

DOI

10.1016/j.tbs.2022.10.002

PMID

unavailable

Abstract

This study examined commute mode choice in a small college town by employing an integrated choice and latent variable (ICLV) model to adequately address the role of attitudinal variables, such as pro-car, pro-bus, and pro-environmental attitudes. The campus commute data (n = 554) came from an individual travel survey of the faculty and staff at the University of Illinois at Urbana-Champaign. The ICLV model provided a richer and more nuanced understanding of the commute mode choice of campus members than a traditional multinomial logit (MNL) model by illustrating how various sociodemographic characteristics influence mode decisions through mode preference and environmental attitudes.

RESULTS of a scenario analysis show that policy efforts that aim to shift commuter attitudes toward sustainable modes can be as effective as measures that improve actual transportation systems.

Language: en

Keywords

College town; Commute; Integrated choice and latent variable (ICLV) model; Mode choice; Travel behavior