Citation

Castro Samayoa A, Nguyen BMD, Lally M, Pemberton B. Am. Behav. Sci. 2023; 67(12): 1510-1531.

Copyright

(Copyright © 2023, SAGE Publishing)

DOI

10.1177/00027642221118266

PMID

unavailable

Abstract

COVID-19 ravaged everyday life for individuals across the globe, but its impact was especially harmful to Asian Americans who suffered both a notably high risk of infection and hospitalization, as well as a sharp rise in anti-Asian racism. In this article, we take these intertwined issues--a synergistic interaction between a novel virus and the deeply rooted racism rendering Asian Americans as perennial foreigners--to interrogate whether and how organizations' early responses to COVID-evidenced communicative strategies that acknowledged the crises that unraveled throughout 2020. Through the framings of Situational Crisis Communication Theory and Racialized Organizations, this study considers what repertoire of crisis communication strategies do public institutions employ to address COVID-19 and what do these responses reveal about racialized inequality in higher education? The findings draw from an original archive of 2,723 public community messages across 31 public institutions in the University of California and California State University systems and demonstrate a deprioritization of responsiveness to anti-Asian animus amid the multiple issues emergent from COVID-19; rather than taking the opportunity to foreground universities' capacity to respond to this crisis, institutions often redirected their responsibility. Such evidence reveals that universities are racialized organizations that employ management strategies that remain ill-prepared to not only manage racialized inequality throughout the crises of the COVID-19 syndemic but also to interrupt racism's durability.

Language: en