SafetyLit Journal Details

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Journal of nonprofit and public sector marketing

Abbreviation: J. Nonprofit Public Sect. Market.

Published by: Informa - Taylor and Francis Group

Publisher Location: Abingdon, OXF, England, UK

Journal Website:
http://www.tandfonline.com/loi/wnon20

Range of citations in the SafetyLit database: 2015; 27(1) -- 2015; 27(1)

Publication Date Range: 1993 --

Title began with volume (issue): 1(1)

Number of articles from this journal included in the SafetyLit database: 1
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pISSN = 1049-5142 | eISSN = 1540-6997
CONSER = sn 90005124

Find a library that holds this journal: http://worldcat.org/issn/10495142

Journal Language(s): English

Aims and Scope (from publisher): The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies. The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing, including donor and volunteer recruitment and retention, political marketing, social marketing, marketing strategy and planning, Internet marketing for nonprofit organizations, public relations, media planning, and so forth. Contributors of articles typically come from academic backgrounds. However, the articles are written in an accessible style to benefit a scholarly and practitioner readership. The journal is vital reading for a variety of professionals. Marketing professionals, scholars, and researchers from such disciplines as leisure services -- parks, recreation, tourism, public relations, higher education administration, and health care -- will discover a wealth of valuable information in JNPSM. An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector. The journal presents peer-reviewed primary research and abstracts and indexes of current research published elsewhere.

Articles in database by volume, issue.