Citation

Press A. Ann. Am. Acad. Polit. Soc. Sci. 2009; 625(1): 139-150.

Copyright

(Copyright © 2009, SAGE Publishing)

DOI

10.1177/0002716209337886

PMID

unavailable

Abstract

Images of women, work, and family on television have changed enormously since the heyday of the network era. Early television confined women to the home and family setting. The increase in working women in the 1960s and 1970s was reflected in television’s images of women working and living nontraditional family lives. These images gave way, in the postnetwork era, to a form of postfeminist television in the 1990s when television undercut the ideals of liberal feminism with a series of ambiguous images challenging its gains. Women’s roles in the workplace, increasingly shown, were undercut by a sense of nostalgic yearning for the love and family life that they were seen to have displaced. Current television presents a third-wave-influenced feminism that picks up where postfeminism left off, introducing important representations more varied in race, sexuality, and the choices women are seen to make between work and family.