Citation

Knobloch‐Westerwick S, Alter S. J. Commun. 2007; 57(4): 739-758.

Copyright

(Copyright © 2007, International Communication Association, Publisher John Wiley and Sons)

DOI

10.1111/j.1460-2466.2007.00366.x

PMID

unavailable

Abstract

To examine psychological origins of sex-typed news preferences, an online newsmagazine was presented to 196 American participants in an experimental setting. The presented articles featured the same portions of social/interpersonal and achievement/performance topics. Newsreaders’ selective news exposure was unobtrusively logged. Results show that, in line with gender stereotypes, women favor social/interpersonal topics and men prefer achievement/performance issues. Newsreaders’ affiliation motive, self-esteem, and, to a small extent, gender schemata influenced what news content was preferred.