Citation

Bhise VD, Rockwell TH. Highw. Res. Rec. 1973; 440: 38-56.

Copyright

(Copyright © 1973, National Research Council (U.S.A.), Highway Research Board)

DOI

unavailable

PMID

unavailable

Abstract

This paper presents the findings of a research study conducted to develop a methodology for evaluating road signs by the use of an eye-marker camera as a primary research tool. The methodology attempts to evaluate a road sign by determining the degree of match between the sign-reading behavior of drivers and the characteristics of the signs, the highway, and the traffic situations. Data were collected on the eye movements of drivers under actual driving situations involving more than 400 different interstate highway signs. The data were analyzed by specially developed computer programs that also computed sign evaluation measures describing sign-reading behavior of the drivers. Further analyses showed that the sign evaluation measures were related to many factors associated with the characteristics of the signing, the driver, the highways, and the traffic situations. Understanding how various factors influence sign-reading behavior provides a basis for the implementation of the methodology for both the evaluation and the design of highway signing. [TRID]

Language: en

Keywords

HIGHWAY TRAFFIC CONTROL; HIGHWAY SIGNS, SIGNALS AND MARKINGS; AUTOMOBILE DRIVERS