Citation

Bonfadelli H. Soz. Praventivmed. 1989; 34(3): 124-130.

Vernacular Title

Comics zur Verkehrserziehung: Evaluation einer Verkehrssicherheitskampagne.

Affiliation

Seminar für Publizistikwissenschaft, Universität Zürich.

Copyright

(Copyright © 1989, Holtzbrinck Springer Nature Publishing Group)

DOI

unavailable

PMID

2800714

Abstract

Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.

Language: de