Citation

Comello ML, Slater MD. J. Health Psychol. 2011; 16(8): 1268-1276.

Affiliation

University of North Carolina, USA.

Copyright

(Copyright © 2011, SAGE Publishing)

DOI

10.1177/1359105311406153

PMID

21646292

PMCID

PMC3196782

Abstract

Behavioral willingness is conceptualized as a pathway to behavior that is non-deliberative, yet traditional measures require thoughtful deliberation to complete. This study explored non-deliberative measures of alcohol-related willingness to complement recent work on marijuana-related willingness. The study also examined whether adverts from a field-tested drug and alcohol prevention campaign may have operated by influencing alcohol-related willingness. Participants viewed campaign adverts or consumer adverts (control). Outcomes were reaction times to make speeded judgments about whether one would engage in risky alcohol-related behaviors. Results showed that campaign advertisements lowered willingness to play drinking games and (for males) to drive while intoxicated.

Language: en