Citation

Rothman EF, Decker MR, Silverman JG. New Dir. Eval. 2006; 2006(110): 33-44.

Affiliation

Boston University School of Public Health; Harvard School of Public Health.

Copyright

(Copyright © 2006, American Evaluation Association, Publisher John Wiley and Sons)

DOI

10.1002/ev.185

PMID

unavailable

Abstract

This report describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents.